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Clinton Haworth Collective was enlisted to execute an earned media campaign for City Hall Free For All—an eight-part, special podcast series that dug into New York City's historic mayoral race and what’s at stake for its citizens. A collaboration among FAQ NYC co-hosts Harry Siegel, Christina Greer, Katie Honan and Max Politics host Ben Max, City Hall Free For All featured prominent and powerful political players including Patrick Gaspard, Letitia James, Bill Bratton and Jumaane Williams.
CHC created a strategic campaign to generate buzz around the launch of the podcast and promote each episode. We also positioned the co-hosts as experts and secured local and national interviews to discuss the election and its implications for New Yorkers and the greater national political landscape. In addition, CHC created a media kit and social media toolkit.
RESULTS
Secured Placements - Series Launch
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Status teased the show on Mon, 9.22
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POLITICO New York Playbook AM included an item on the show with link to listen on Tues, 9.23
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Editor & Publisher linked to the show announcement
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PodcastNewsDaily featured City Hall Free For All and included tune-in info
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Podcast Plunge included a write up and link to listen
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Meredith & The Media Substack included an item with a link to listen
Episode coverage
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The New York Times, POLITICO New York Playbook AM, and Christian Science Monitor included a quote from Bill Bratton’s interview
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POLITICO New York Playbook AM included a quote from the Patrick Gaspard interview
Secured Placements - Earned Media For Co-Hosts
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SiriusXM POTUS Radio interviewed Harry Siegel discussing the Trump admin pulling NYC infrastructure funding.
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SiriusXM POTUS Radio interviewed Jamie Rubin discussing post-election housing priorities, affordability, and urban governance.
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